Search Engine Optimization

Search Engine Optimization!!!

What is SEO?
SEO stands for Search Engine Optimization and is defined as "The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages (SERPs) for those selected words."

How to do keyword analysis? The "best" keyword depends on the following main factors: The amount of traffic it will generate. The difficulty of attaining a top ranking. The profitability of that keywor.

• How to write a title tag ?

The title is most probably the single most important place to put your keyword. Have the word in the beginning of the title and also in the end. Try to vary it in different forms as well. If you want to brand your company name you should keep that name in the end.

• What is the best way to write the URL's?

In regards to Google it has been stated by two of their staffs involved in the SEO community (GoogleGuy and Matt Cutts) that the dashes (-) are better than underscores (_) when writing the URLs. This has also been confirmed by my own tests on the matter.

• What is Page Rank and how does it work?

One big way in which search engines are granting importance to web pages are based on how many other sites are linking to it. Page Rank is a system implemented by Google that measures web page's importance with only taking into account the links and links related factors. The other big search engines (Yahoo, MSN) probably have a similar system but without an official measurement. The basics are that each web page is giving votes to the links on that page and the power of the vote is determined by the number of links pointing to the page that gives the vote.

• What is relative vs absolute links?

Relative: Relative links usually look something like index.html or /folder/page.html. The way the page knows where to go is all relative to the page the link is placed on. A link to index.html for example, will only work if the file is found in the current folder.

Absolute: Absolute links usually look something like http://www.example.com/page.html. This is a full url and the linked to page will be found regardless of where that link is located on the site.

• Google Web Analytics?

Google Analytics is free add solution. It provides the ROI for the webmaster for pay per click management. Google tells us the way users interact with you and how you can increase the traffic on the web sites.

• Loosing of ranking

The loosing of ranking is a fluctuation in the ranking results of the search engine. If a website is placed on search engine on top ten rankings then the next day it can disappear in other words we call it a google dance. The solution for this issue is to wait and watch if the web page appears again.

• Search engine rankings?

Search engine ranking defines as in two ways, first of paid and second is natural or organic ranking which is free of cost. The search engine ranking determines the publicity of the web pages of a domain and getting more traffic on the websites.

• What is the sandbox?

The Sandbox is the place where the new web sites are kept for a period of for analyzing there activity on the search engine. The creativity of getting out of the sand box is determined by age on network of search engine.

• How do I create a sitemap?

A sitemap should contain links to all your pages. A good rule of thumb is to limit the number of links to under 100 per page, so you may consider splitting sitemaps up by topic, alphabetically, by brand or other logical grouping.

• What is the difference between search engine and directory?

The differences between Search Engines and Directories are implemented search results on various keywords. The Search engines are crawler based engines using spider to crawl the web pages. The directory based search engines are like yahoo who offer look smart and get listed on the web and are almost human power directories.

• Difference between IP Delivery and cloaking

IP delivery: delivering results to users based on IP address. Cloaking: showing different pages to users than to search engines.

• What is KEI?

KEI stands for Keyword Effectiveness Index. KEI is a ranking system based on how popular a key word is and how much competition it has on the Internet. The higher the KEI number, the more popular your keywords are and the less competition they have.

Is the use of meta tags dead? There are still some minor “stone age” search engines around that uses them.

The main reasons why they have been ceased to work are mostly from these factors:

• Most webmasters tried to fool the search engines with meta tags unrelated to their content and services.
• With improved FTS (full text search) tool kits from verity and many other companies, search engines can index your web pages and know the theme of your web page. With such advanced APIs, search engines like google can easily decide, what your website is about and what your website offers.

• Link Farm?

A link farm is any type of website in which there is no real content, service, or purpose, but rather just a load of non-related reciprocal links to other places. Generally link farms are built to increase search engine rankings and turn a profit, which means they're also generally littered with advertisements from affiliate programs the site owner has partnered with. Enterprise portal development